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The rest of the world had no illusions about the intent of the Morrison Government’s bargaining code - to advantage sympathetic media organisations. This is not the free market at work – Adam Smith’s invisible hand – this is just nepotism and cronyism. It is nothing more than a Murdoch tax on two major competitors. Why? Simply because Facebook and Google are the most successful, have put a hole in the advertising budgets of old media dinosaurs like News Corp and Fairfax, and so they want their share. It does not cover Twitter, Pinterest, LinkedIn, Liker, TikTok, Reddit and the gamut of other search engines and social media outlets. It only covers Facebook and Google - one a social media company and the other a search engine. The proposed News Media Bargaining Code is utterly illogical. And a way to curtail the increasingly annoying dissident voices of emerging news media, like Independent Australia, at the same time. WHEN the Coalition’s News Media Bargaining Codefirst reared its bent, unwanted head, last September, Independent Australia saw it for what it was - a sop to Murdoch.Ī way for the Coalition to prop up their failing corporate owner and public relations agency, the Murdoch media.Ī way for minor executives in the News Corp apparatus, Morrison and Frydenberg, to further curry favour with their big boss, Rupert Murdoch, by dipping into the fortunes of Google and Facebook.
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Managing editor Michelle Pini and founder and director David Donovan report. The News Media Bargaining Code will only further cement what the backward NBN began: a smaller, less informed, more conservative and less democratic Australia.